Antimicrobial Resistance Campaign
Big changes take big ideas. When the ABVMA approached us to raise awareness around antimicrobial resistance, we wanted to ensure that the impact of our campaign matched the impact of the problem. By targeting veterinarians, livestock producers, and pet owners we were able to address all the parties contributing to antimicrobial resistance, and more importantly, all the parties who can help to control the problem. Through print materials, integrated social media, and an interactive home on the web, we built a campaign that has helped push this critical issue into the public forefront.