Raised With Care - Integrated Marketing Campaign Alberta
The Need: The Raised With Care campaign was developed to address the upcoming changes to antimicrobial regulation in the Canadian livestock industry and to prepare affected parties for the regulations’ impact on their livestock operations.
The Solutions: Targeted advertising focused on livestock producers and veterinarians in Alberta. The campaign used print, newsletters and digitals ads to drive the audiences to the campaign website www.raisedwithcare.ca where they would find relevant informational podcasts and articles. ev+ AGENCY developed all the pieces for the campaign: the strategy, the content the creative/graphics and the micro-site.
The Results: Quickly the website attracted thousands of readers providing information and capturing data for ongoing communications.